Chances are that you've seen the disconnect between your marketing and data science departments and are looking for a way to bring them together to maximize your marketing capabilities. You want to extract insight from your data, turn that insight into strategy and then execute to drive profitability and growth.
To do this, it's important to ensure you have the right person and team in place — but is hiring a Chief Marketing Scientist the right move to make your company more competitive? Do you even really need one?
In this eBook, you'll find:
- What is a Chief Marketing Scientist?
- What role should a CMS play?
- Is a CMS a "Must Have" to compete?
- Can you afford to have a CMS on staff?
- And more!
Download your FREE eBook today!